New Triathlon store opens in intown Atlanta March 26

Tuesday, March 22, 2011

Triathletes who live ITP (that's Inside The Perimeter for those not familiar with the lingo) won't have to travel far when Podium Multisports opens on Saturday, March 26 at 10:00 am.

The store is the brainchild of uber-fitter Matt Cole (formerly with All3Sports) and the location, on Zonolite Road in the Morningside/Druid Hills area, should be a big attraction for the intown biking and multisport crowd. According to their announcement, they will carry "the highest quality multisport equipment, triathlon gear, triathlon apparel, and all of the hard to find necessities that every athlete needs, including wetsuits, triathlon bikes, mountain bikes, road bikes, and bike travel cases, aero race wheels, hydration systems, aerobars, triathlon-specific clothing, and much more."

The grand opening will feature:

• Free food from American Road House Grill
• Free ice-cold beer from Sweetwater Brewing Co.
• Free transition clinic at 10:00 am

• 10% off all merchandise for USAT members

• 20% off for ACTIVE Team-in-Training members
• 20% off for K4K Team Members

Yes, the two favorite 4-letter words of many a triathlete: "free beer."

For more info, visit their website:

BTW - if you're into target practice, Podium is just across from one of Atlanta's best indoor ranges - Quickshot


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